In the US, it costs ~$150-$450 to change your name. But Brits can already do that for free, like the UK man who changed his name to Mark I Love Spam Benson and got married at the Spam Museum in Minnesota. Some services also come with a deed poll, which, in the UK, lets you change your first name to Lord or Lady. Usually, all a buyer really gets is a fancy certificate that bestows upon them a meaningless title - and perhaps a few keepsakes.
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Please try again!ĭelivered weekdays plus a bonus Sunday feature. (Russian nobility, for example, hasn’t been acknowledged since the Bolshevik revolution.) Nobility from other countries is often equally, if not more, meaningless. Neither can chivalric order titles like knight or dame, or baronetcies, which are hereditary. However, British peerage can’t be bought or sold. Today, most sites claiming to sell you one of these titles use the honorific ‘lord’ or ‘lady.’Īn ad on Groupon to become the tsar or tsarina of Marinovka, a small forest in Russia (Groupon) What’s in a lord title?īritish peerage dates back to the feudal system when someone could gain a title (baron, viscount, earl, marquess, duke) by blood, marriage, or from the crown. And in our attempted journey from peasant to noble, we uncovered a bizarre world of colorful characters and hard-to-spot scams. The Hustle set out to learn more about the business.
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The business of nobility titles - some more legit than others - is proliferating, with dozens of sites hawking titles and deals everywhere you turn.
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“Our titles offer you the chance to be a part of the Sealand’s story and adventure, which is totally unique,” says “Prince” Liam Bates, the grandson of the pirate radio broadcaster who declared Sealand a nation in 1967. For $45, you’ll get a deed and documents about Sealand, and the ability to connect with fellow Sealand barons around the world. Or, you could join Ed Sheeran and become a baron of Sealand - a WWII defense platform just off the coast of England.
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If 23&Me has yet to reveal a long-lost royal relative, there are plenty of sites that promise to make you a Russian tsarina, a German count, or an Irish lord - all for a mere $10.įor a bit more, you can upgrade a loved one or your entire family, a popular gift for the Downton Abbey fan who has everything except noble blood.